Team Livery Fleet
One of our flagship iRacing projects has been the creation of a fleet of liveries for esports team BWG Racing. The objective was to develop a distinctive visual identity that could be applied consistently across a wide range of cars while still feeling tailored to each model’s unique shape and character.
As a new entrant to the iRacing esports scene, BWG Racing needed a design language that would stand out immediately on track, yet remain flexible enough to evolve with the team. A key priority was leaving intentional space for future brand partnerships and sponsor integration without the livery feeling empty.
Our final design direction combined a striking but refined look, featuring subtle chrome accents to add depth under varied lighting. Smooth gradients that guide the eye, providing motion even when the car is static. Light patterning to give each vehicle a unique layer of detail without overwhelming the main colour palette.
The result is a cohesive livery that strengthens BWG Racing’s brand presence while offering the adaptability needed for long-term growth and professional competition.
